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Webinars

Insights platforms explained

An insights platform is seen by many industry leaders as an enabler to becoming insights-driven, step-by-step. In this webinar, we?ll explain everything you need to know about insights platforms ? how they help you to find insights, engage the...

Catalogue: Webinars 2020
Authors: Elizabeth P. Morgan, Tim Burge
Company: Market Logic Software
December 17, 2020
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Citation

Morgan and Burge (2020a, December 17). Insights platforms explained. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/insights-platforms-explained


Webinars

Guiding marketers with insights automation at Shell

As the world's largest mobility retailer and one of the biggest oil and gas companies, Shell's growth goals are equally monumental: double their retail business within ten years. In this webinar, James Johnstone (Head of Global Customer Insights at...

Catalogue: Webinars 2020
Authors: James Johnstone, Elizabeth P. Morgan
Companies: Shell Global, Market Logic Software
November 5, 2020
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Citation

Johnstone and Morgan (2020a, November 05). Guiding marketers with insights automation at Shell. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/guiding-marketers-with-insights-automation-at-shell


Webinars

Transforming insights-driven planning at Coca-Cola

Making sure insights are systematically used by your stakeholders in annual business plans is mission critical, but what to do when a pandemic disrupts your ways of working?  When Coca-Cola McDonald's was forced to cancel their annual...

Catalogue: Webinars 2020
Authors: Stephanie Eaddy, Elizabeth P. Morgan
Company: Market Logic Software
August 26, 2020
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Citation

Eaddy and Morgan (2020a, August 26). Transforming insights-driven planning at Coca-Cola. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/transforming-insights-driven-planning-at-coca-cola